"Buy a Carpet and Win a free Half Turkish Republic Gold" Campaign is Rewarded

Kaşmir Halı assumed the title "The Brand of the Year" with its Gold Campaign

In the panel that Turkish Marketing Association and European Marketing Confederation jointly arranged, Turkish Marketing Association has chosen Kaşmir Halı as "The Brand of the Year".

In the panel named "The Role and the Importance of the Marketing Profession in Europe", which was arranged by Turkish Marketing Association (TPD) and European Marketing Confederation, Kaşmir Halı that shoot up rapidly assumed the title "The Brand of the Year". 

In the panel where the Chairman of Turkish Marketing Association Prof. Dr. Tunç Erem was the chairman and the Chairman of European Marketing Confederation (EMC) Carlos Oliviera, the Former Chairman of European Marketing Confederation (EMC) Nikos Panoussopoulos, the Vice Chairman of European Marketing Confederation (EMC) Francis Petel and the Vice Chairman of Turkish Marketing Association (TPAD) Prof. Dr. Selime Sezgin participated; Kaşmir Halı's "Gold Campaign" is selected as the best marketing application and assumed the title "The Brand of the Year" with this performance. It is emphasized that the brand recognition which reached approximately 98 percent in 2 years time after going into serial production, was the most effective thing in awarding Kaşmir Halı the first prize.

Production In World Standards

In the panel where "The Brand of the Year" award was given, Kaşmir Halı Executive Board Member U. Naci Topçuoğlu emphasized that being the brand of the year 2007 is very important for them and stated that:

 "Particularly the diversification of the promotional campaign "for every purchase of 690 YTL, half Turkish Republic Gold is free" from the other promotional campaigns and bringing a new dimension to the sector as a marketing application, are the main factors in being the brand of the year. Primarily in terms of product quality, price policy and design, Kaşmir Halı succeeded become distinct from the other carpet companies.  Extensive sales network throughout Turkey, made it easy to attain the product and also commercial campaigns strengthened the product".  
Topçuoğlu also mentioned the new projects of Kaşmir Halı and continued:

"Kaşmir Halı, began restructuring also in Europe besides Turkey; we speeded up our performances related to branding. Holding the first place among the known brands in the Turkish market in 2 years time, is an important success. We will bring together Kaşmir Halı and the consumers with new projects as soon as possible. By expanding Kaşmir family with new products, we will constitute new stores where the different needs of the consumers' will be fulfilled."

Kaşmir Halı that has gone into operation in 2005, is aiming to carry its market leading position in Turkey, also to Europe as soon as possible.  Established on an area of 60 000 m2, Kaşmir Halı has a production capacity of 6 million m2 annually. Kaşmir Halı is aiming to raise its production to 12 million m2 between the years 2008-2009 and is producing in 21 different qualities. Kaşmir Halı is making production using high technology in world standards and explaining its mission as "Oriented to all kinds of budgets and tastes, with large dimensions, large patterns and tints, high quality in all phases from the production to the sales and after sales services". Kaşmir Halı is in service with over 1200 point of sales and 12 regional dealers in Turkey.